A masterclass in failure: how the Democrats forgot to listen to people and the data
The greatest lessons come from failure - and it's better when someone else is doing the failing.
Advertising is not a tax, but it should be less taxing.
When advertisers treat ads like a mandatory fee people just have to put up with, it lets them off the hook for making it better. But what if we started seeing ads as a cover charge, not a tax?
I created an AI assistant that writes truly uninspired slogans, so you can find some inspiration
Spoiler alert: don't be like it.
The toughest brief in the world
Imagine having one week to write, voice and produce a culturally relevant 22-minute animation. Now imagine having done that 328 times and counting.
The STARSS & POOLSS playbook for brand growth
Marketing effectiveness has never been more studied and quantified than it is today. But let’s be honest: keeping up with every breakthrough is hard. Here's an attempt.
Eye candy is brain candy
I collect snapshots of city posters that catch my eye. These posters do what ads are supposed to do: grab my attention, spark curiosity, and - imagine this - get me to read the words! This is what I learned from them.
AI is the fear killer
“AI’s going to take over everything EVERYTHING!” Sure, but before that, how about an AI that works exclusively as a backup, a failsafe?
Immoral support
Moral support is a powerful thing. More than just applause, it’s validation - the feeling that what you’re doing is right and that people are behind you. But there's a darker side to it.
There’s a charmageddon going on in advertising. It’s our job to stop it.
Brands having a good time, while selling their stuff? And people having a good time, in the presence of such brands? It’s about time.
The Power of Compound Interesting
“Compound interest* is the most powerful force in the universe.”
