Fernando here, or "Fern and Dough" for the English speakers out there.
This page is about me, so let’s start with one of my defining traits: wordplay. And this one’s loaded with meaning.
The Fern? That’s sprawling creativity, lush imagination, and ideas that grow in unexpected directions. The Dough? That’s rigorous thinking, research, and the craft of shaping ideas into something solid. One aspires, the other anchors. Together, they make things happen.
WHAT I DO
(Yes, I have a habit of breaking things down into three.)
1. WHAT
For 20+ years, I’ve shaped brand, comms, and marketing strategies for global companies—always with a generous dose of creative thinking.
2. HOW
I help brands connect meaningfully with people by blending culture, data, and the power of unexpectedness. I uncover their unique charm and make sure it shines—across every touchpoint, from first impressions to lasting loyalty.
3. WHY
Entertainment is everywhere. It’s better than ever. And it’s made by everyone. In this reality, brands that fail to charm fail to sell.
THINGS I KNOW (AND DO WELL)
Brand Strategy • Creative Concept Development • Customer Journey Mapping • Consumer & Cultural Insights • Market Research • Integrated Communications Planning • Trend Analysis • Copywriting • Pitching & Presentations • Team Leadership
CV AND CONTACT
