The STARSS & POOLSS playbook for brand growth
Marketing effectiveness has never been more studied and quantified than it is today. But let’s be honest: keeping up with every breakthrough is hard. Here's an attempt.
Marketing effectiveness has never been more studied, quantified, and revealed than it is today. We now have decades of research and real-world data showing what actually works.
But let’s be honest: keeping up with every breakthrough is hard. There’s a wealth of knowledge out there, yet the industry too often still relies on outdated myths and gut feelings instead of evidence.
I put together the STARSS & POOLSS playbook as a way to make sense of it all—on one page. A simple, structured way to align brand positioning, brand building, and sales activation (The Long & Short of It, baby!) with today’s best practices in effectiveness.
None of this would have been possible without the brilliant minds of Les Binet, Peter Field, James Hurman, Daniel Kahneman, Grace Kite, Karen Nelson-Field, Mark Ritson, Jenni Romaniuk, Preston Rutherford, Byron Sharp, Richard Shotton, Rory Sutherland, Orlando Wood, and many others. I’m standing on the shoulders of giants, alphabetically.
This remix is distilled into something I actually use. Maybe it helps you too?
